Comprehensive Blueprint for Workplace Suicide Prevention

Social Marketing

Businesses can help change the conversation and employee’s behavior by positioning the work of suicide prevention as part of the company’s value for health and safety. By using social marketing and social media tools, messaging to the workplace community can let employees know that those who struggle are not alone and that the leaders of the workplace make their health and safety a priority. Part of a company’s outreach to managers and employees can include the use of social media platforms (such as Facebook and Twitter) to help disseminate these messages and engage wide audiences in a dialogue about important issues related to health and safety. The resources listed below will help companies develop content for their social media pages.

Name of Organization or Program


Type of Organization


Format (print, webinar, blog, etc.)


CDC’s “The Health Communicator’s Social Media Toolkit”



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Man Therapy

Program of the Carson J Spencer Foundation, Colorado's Office of Suicide Prevention and Cactus

Linking at-risk men to useful mental health services and self-help tips

Website and social media(@DrRichMahogany onTwitter and YouTube videos)

Website resources free


Licensing to states or regions available

National Consortium on Stigma and Empowerment

National Consortium


Website with links toresearch and socialmarketing examples


Safe and Effective Messaging for Suicide Prevention Non Profit



Download PDF Free

SAMHSA Hashtag Directory


Suggestions on posting for mental health and substance abuse topics



Working Minds



Program of the Carson J Spencer Foundation 501(c)3

Media blog; radio show




Access to the Comprehensive Blueprint for Workplace Suicide Prevention