Comprehensive Blueprint for Workplace Suicide Prevention

Social Marketing

Businesses can help change the conversation and employee’s behavior by positioning the work of suicide prevention as part of the company’s value for health and safety. By using social marketing and social media tools, messaging to the workplace community can let employees know that those who struggle are not alone and that the leaders of the workplace make their health and safety a priority. Part of a company’s outreach to managers and employees can include the use of social media platforms (such as Facebook and Twitter) to help disseminate these messages and engage wide audiences in a dialogue about important issues related to health and safety. The resources listed below will help companies develop content for their social media pages.

Name of Organization or Program

Website

Type of Organization

Services

Format (print, webinar, blog, etc.)

Cost

CDC’s “The Health Communicator’s Social Media Toolkit”

cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf

Government

Toolkit

Download PDF

Free

Man Therapy

ManTherapy.org

Program of the Carson J Spencer Foundation, Colorado's Office of Suicide Prevention and Cactus

Linking at-risk men to useful mental health services and self-help tips

Website and social media(@DrRichMahogany onTwitter and YouTube videos)

Website resources free

 

Licensing to states or regions available

National Consortium on Stigma and Empowerment

stigmaandempowerment.org/social-marketing-research

National Consortium

 

Website with links toresearch and socialmarketing examples

Free

Safe and Effective Messaging for Suicide Prevention sprc.org/sites/sprc.org/files/library/SafeMessagingrevised.pdf Non Profit

Informational

Sheet 

Download PDF Free

SAMHSA Hashtag Directory

info.samhsa.gov/Classification/SAMHSA-Hashtag-Directory/idna-wkgm

Government

Suggestions on posting for mental health and substance abuse topics

Website

Free

Working Minds

workingminds.org

 

@workingmindscjs

Program of the Carson J Spencer Foundation 501(c)3

Media blog; radio show

workingminds.org/marketingcampaigns.html

 

@workingmindscjs

Free

Access to the Comprehensive Blueprint for Workplace Suicide Prevention