Change the public conversation around suicide and suicide prevention.

We engage and leverage three key audiences whom play an important role in educating about, and elevating awareness of, suicide and suicide prevention to the public. News reporters (TV, print, radio, and digital) and suicide prevention messengers (such as government agency officials, advocates, first responders, suicide prevention professionals, faith leaders, suicide attempt survivors, family members or friends who lost a love one to suicide) and entertainment industry representatives – typically interact with and reflect messaging from each other, both reinforcing and challenging public narratives about important public issues – have the ability to transform the broader social narrative related to suicide and suicide prevention.
The goal of this priority is to change the national narratives around suicide and suicide prevention to ones that promote hope, connectedness, social support, resilience, treatment, and recovery. This priority is focused on fundamentally transforming attitudes and behaviors relating to suicide and suicide prevention.
The Action Alliance is:
  • Through working with national leaders in the journalism field the Action Alliance works to educate the U.S. media on balanced and responsible coverage of suicide and mental health reporting. With leadership from the Poynter Institute, reporters in broadcast, print, and digital media are being trained on ethical and safe reporting practices.
  • The way in which media covers suicide can influence behavior negatively by contributing to contagion or positively by encouraging help-seeking. We promote to news media the Recommendations for Reporting on Suicide, which encourage journalists to report on suicide in a safer and more help-focused way.
  • The Framework for Successful Messaging outlines how individuals and organizations working in suicide prevention and behavioral health promotion can promote hope, help, and resilience, and ultimately help save lives. The Framework aims to reframe messages by recommending that communications emphasize hope, resiliency, recovery, and prevention. Check out Framework overview document to learn more.
  • Studies have found that exposure to portrayals of suicide can negatively influence those already experiencing suicide risk factors (including depression and substance abuse). Storylines can have a tremendous impact helpful – or harmful – effect on viewers. We are developing resources and creating engagement opportunities aimed at reaching the entertainment industry.